Is that chocolate? Is the question that our customers ask the most when looking at our baked dog treats. And the answer is no. Even though our dog treats look like cupcakes, cookies and pastries they are all 100% natural and safe for dogs. We use unsweetened carob which does not contain theobromine, the chemical in chocolate that makes it toxic for dogs. Carob is a legume that comes from the Carob tree. It is packed with vitamins and commonly used as a healthy substitute for chocolate.. Should your dog get into your chocolate check out our PetMD's Dog Chocolate Toxicity Meter and contact your vet immediately!